About Us - Neula

Our story started back in July 2016, when we adopted Neula, our dog. She changed our lives completely. With Neula, was born an unconditional love for dogs and the dream to share it with the world through a brand that could speak to dogs and dog owners, from the inside out.

With Neula’s arrival, we were landing on the world of dogs and, consequently, getting to know the current pet market. However, we had difficulty finding dog products that were both beautiful and functional. The aesthetics and materials were very much alike, and the designs looked outdated. We also found a few dog brands that were more innovative and had like-minded views to those we were looking for, but they were not affordable for most people. So there were two opposite sides: one which was cost-effective and functional, but not aesthetic oriented and, on the other hand, another which was functional and beautiful but out of reach for most people.

However, we wanted more than just reaching for a middle ground between function, beauty, and affordability. We wanted to translate what Neula is to us. What your dog is to you. The uniqueness of your connection. So we brought Neula to you, to your dog, to your home, through beautiful and functional dog accessories.


At Neula, we are committed to caring for you and your dog, from the inside out. Celebrating the uniqueness of your connection through accessories that are as beautiful and unique as your bond.

As a brand, and as human beings, we believe in the power of true connection. We not only believe but have experienced the beauty of a dog-human bond, and how fulfilling, and transforming it can be in one’s life. Our best friends always stand by us. They are mirrors of the good that lives within ourselves. They are reminders of the beauty of just being who we are. They acknowledge your uniqueness, as we, Neula, acknowledge and deeply honor your unique connection. They give us STRENGTH, they teach us about COURAGE, they love us with KINDNESS and they remind us of the CONFIDENCE that lies within us.

With that in mind, combined with our professional background as designers, we founded Neula.
We have designed for you and your best friend, a range of dog accessories that not only convey elegance, comfort, and quality but tell about your remarkable bond.
Our dog accessories selection includes collars, leashes, harnesses, and poop bag dispensers, combined in four collections named after the singular bonds between dogs and humans.

Here, at Neula, your connection with your best friend is a unique design.


Mental health plays a big role in our story, and we feel very committed to this cause. Back in 2017, a year later after Neula’s adoption, we opened an Instagram account for her, @neulathedog. Initially, it was just intended to make a collection of Neula’s adventures, so we could have this as a memoir. However, Neula’s account became an inspirational hub for many people through her posts which were lovingly named #neulasadvice. Behind those texts is Vitória, one of our founders. She always had writing as an output to express her feelings. Her inspiration comes from her unique and unconditional bond with Neula, combined with her own life experiences. Through #neulasadvice, Vitória intends to encourage readers to embrace their experiences and feelings as she believes there is always a lesson and growth behind the adversities of life. When we realized, Neula had formed a global community of resilient and loving people, who found in her, the encouragement and comfort they needed. Mental health then became a pillar for us in building the brand, as we’ve experienced the power behind the dog-human connection ourselves but also saw its impact through our community.

We want you and your best friend to share your unique connection with us!

We invite you to meet Neula, a brand that cares for you and your best friend from the inside out.
Call upon your best feelings and let shine all the beauty that lives within you along with your best friend!

Are you in?


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