Our story started back in July 2016, when we adopted Neula, our dog. She changed our lives completely. With Neula, was born an unconditional love for dogs and the dream to share it with the world through a brand that could speak to dogs and dog owners, from the inside out.
With Neula’s arrival, we were landing on the world of dogs and, consequently, getting to know the current pet market. However, we had difficulty finding dog products that were both beautiful and functional. The aesthetics and materials were very much alike, and the designs looked outdated. We also found a few dog brands that were more innovative and had like-minded views to those we were looking for, but they were not affordable for most people. So there were two opposite sides: one which was cost-effective and functional, but not aesthetic oriented and, on the other hand, another which was functional and beautiful but out of reach for most people.
However, we wanted more than just reaching for a middle ground between function, beauty, and affordability. We wanted to translate what Neula is to us. What your dog is to you. The uniqueness of your connection. So we brought Neula to you, to your dog, to your home, through beautiful and functional dog accessories.