About Us - Neula
OUR STORY
Our story started back in July 2016, when we adopted Neula, our dog. She changed our lives completely. With Neula, was born an unconditional love for dogs and the dream to share it with the world through a brand that could speak to dogs and dog owners, from the inside out.
OUR PURPOSE, VISION AND VALUES

At Neula, we are committed to caring for you and your dog, from the inside out. Celebrating the uniqueness of your connection through accessories that are as beautiful and unique as your bond.

As a brand, and as human beings, we believe in the power of true connection. We not only believe but have experienced the beauty of a dog-human bond, and how fulfilling, and transforming it can be in one’s life. Our best friends always stand by us. They are mirrors of the good that lives within ourselves. They are reminders of the beauty of just being who we are. They acknowledge your uniqueness, as we, Neula, acknowledge and deeply honor your unique connection. They give us STRENGTH, they teach us about COURAGE, they love us with KINDNESS and they remind us of the CONFIDENCE that lies within us.

With that in mind, combined with our professional background as designers, we founded Neula.
Our e-commerce shop was officially opened in mid-2020.
We have designed for you and your best friend, a range of dog accessories that not only convey elegance, comfort, and quality but tell about your remarkable bond.
Our dog accessories selection includes collars, leashes, harnesses, and poop bag dispensers, combined in four collections named after the singular bonds between dogs and humans.

Here, at Neula, your connection with your best friend is a unique design.

MENTAL HEALTH ADVOCATE

Mental health plays a big role in our story, and we feel very committed to this cause. Back in 2017, a year later after Neula’s adoption, we opened an Instagram account for her, @neulathedog. Initially, it was just intended to make a collection of Neula’s adventures, so we could have this as a memoir. However, Neula’s account became an inspirational hub for many people through her posts which were lovingly named #neulasadvice. Behind those texts is Vitória, one of our founders. She has always had writing as an output to express her feelings. Her inspiration comes from her unique and unconditional bond with Neula, combined with her own life experiences and how to deal with them emotionally wise. Through #neulasadvice, Vitória intends to encourage readers to embrace their experiences and feelings as she believes there is always a lesson and growth behind the adversities of life. When we realized, Neula had formed a global community of resilient and loving people, who found in her, the encouragement and comfort they needed. Mental health then became a pillar for us in building the brand, as we’ve experienced the power behind the dog-human connection ourselves but also saw its impact through our community.

Hello, my friends! How have you all been? Just passing by to share with you a memory of my 6th birthday! I had a beautiful day along with my beloved parents ❤️ In this 6th year of life I would like to thank you for sticking around over this almost 5 years I’ve been “online” 🤗 It is a true gift have found one another here and that we have become this community of love and support ♥️ Always remember my friend that within you lies the infinite. You are and, you go to the depths you allow yourself to. I wish you that in 2022 you remove all those falses beliefs that are stopping you to be whoever you want to be. To go wherever you want to go. To achieve, whatever you dream to. Do not be afraid to be you. Fly high, my friend. Make your new self as infinite as the sky. In 2022, I choose to be free, what about you? I love you! Neula ❤️ #neula #neulathedog #neulasadvice #neulinha #dog #pets #doglover #loveyourself #positivethinking #dogs #perros #perrosdeespaña #hund #hond #doggy #dogstagram #inspirationalquotes #cane #barcelona #instadog #petsagram #ilovemydog #dogbirthday #birthdaygirl #dogbirthdayparty #birthdaycake #dogbirthdaycake #bdaygirl #doglovers Hello, my friends! Long time no see! How have you been? That’s me wearing my brand’s Kindness Collection 🥰, which in case you haven’t checked on our website yet, you definitely should! It is a limited edition and, we ship worldwide! All of our collections are named after feelings because I am all about feelings, just like you, just like your best friend 🐶 We all need some kindness! Especially towards ourselves 🥰 Never forget or underestimate the power of kindness. When you are kind, to others and yourself, you connect with the good, noble, and beautiful of the universe. What you give, you receive. Let’s keep the good feelings wheel turning so everyone can be reminded of and touched by it. Let’s catch up on the comments! We’d love to know how you’ve been! All the love, yours Neula ❤️ #neula #neulathedog #neulasadvice #dogslover #dogs #dogcollar #dogleash #collarperro #dogsofinstagram #perros #barcelona #perrosespaña #hundeliebe Hello my friends ♥️ How are you? Today I bring you a little reminder that makes all difference at all times in life: your outlook. Most of the time we are so engaged on what’s next, that we forget what is NOW. Now was already your "next". But as we move on, we forget to appreciate what we’ve already planted and what we are actually reaping NOW. And unfortunately, this kind of life outlook brings us a sense of lack, a very false lack by the way, because what we plant now we won’t reap now, so we feel we are left with nothing in the present moment as we are focused on what tomorrow might bring. Remember my friend to do not be blind at life. Life is not tomorrow, but the whole picture of yesterday, today, and tomorrow. And as you can’t change the past, neither foresee the future, all you’ve got is now. Appreciate what it is, because you have so much to be grateful for! It’s all about which way you look. Love you 🥰 #neula #neulathedog #neulasadvice #dog #pets #doglover #goals #positivethinking #dogs #perros #perrosdeespaña #hund #hond #doggy #dogstagram #inspirationalquotes #cane #barcelona #instadog #petsagram #ilovemydog #dogsofig #love #dogs_of_instagram Hello my friends! How are you? What have you been worried about? We are always worried about something, most times about something not even worth our concern. But still, we take it and think it over and over again till it becomes so big into our minds that at this moment, we realize we really think we’ve got a huge problem. But is it huge friend? Or are you making it huge? Remember my friend, life is full of adversities. We always will have to face problems and take them out of our way. Because life is about learning, improving, and growing through it. However, the way you look at your experiences is the way you feel and live. So, I ask you: what life do you really want to experience? How do you really want to feel throughout your journey? What is really worth your time? I guess you have the answers! And if you got the answers you have the solution. Don’t let worrying, adversities, or setbacks mess with your perceptions of what your life really is. Your life is way beyond that, and you know it. Every day, consciously choose to rise above anything that is keeping you away from how you want to feel, be or do and I assure you that the overall picture is gonna shift for you. Nothing can stand the power of your own presence! You are the commander, right? Have a beautiful week ahead! Love you 🥰 #neula #neulathedog #neulasadvice #doglovers #positiveaffirmations #dogs #hund #chien #hundewelpen #cane #ilovemydog #doglover #dogs_of_instagram #inspirationalquotes #dogsofinstagram #positivity #motivationalquotes #innerwisdom #barcelona #view #perrosdeespaña
Hello, my friends! How have you all been? Just passing by to share with you a memory of my 6th birthday! I had a beautiful day along with my beloved parents ❤️ In this 6th year of life I would like to thank you for sticking around over this almost 5 years I’ve been “online” 🤗 It is a true gift have found one another here and that we have become this community of love and support ♥️ Always remember my friend that within you lies the infinite. You are and, you go to the depths you allow yourself to. I wish you that in 2022 you remove all those falses beliefs that are stopping you to be whoever you want to be. To go wherever you want to go. To achieve, whatever you dream to. Do not be afraid to be you. Fly high, my friend. Make your new self as infinite as the sky. In 2022, I choose to be free, what about you? I love you! Neula ❤️ #neula #neulathedog #neulasadvice #neulinha #dog #pets #doglover #loveyourself #positivethinking #dogs #perros #perrosdeespaña #hund #hond #doggy #dogstagram #inspirationalquotes #cane #barcelona #instadog #petsagram #ilovemydog #dogbirthday #birthdaygirl #dogbirthdayparty #birthdaycake #dogbirthdaycake #bdaygirl #doglovers Hello, my friends! Long time no see! How have you been? That’s me wearing my brand’s Kindness Collection 🥰, which in case you haven’t checked on our website yet, you definitely should! It is a limited edition and, we ship worldwide! All of our collections are named after feelings because I am all about feelings, just like you, just like your best friend 🐶 We all need some kindness! Especially towards ourselves 🥰 Never forget or underestimate the power of kindness. When you are kind, to others and yourself, you connect with the good, noble, and beautiful of the universe. What you give, you receive. Let’s keep the good feelings wheel turning so everyone can be reminded of and touched by it. Let’s catch up on the comments! We’d love to know how you’ve been! All the love, yours Neula ❤️ #neula #neulathedog #neulasadvice #dogslover #dogs #dogcollar #dogleash #collarperro #dogsofinstagram #perros #barcelona #perrosespaña #hundeliebe Hello my friends ♥️ How are you? Today I bring you a little reminder that makes all difference at all times in life: your outlook. Most of the time we are so engaged on what’s next, that we forget what is NOW. Now was already your "next". But as we move on, we forget to appreciate what we’ve already planted and what we are actually reaping NOW. And unfortunately, this kind of life outlook brings us a sense of lack, a very false lack by the way, because what we plant now we won’t reap now, so we feel we are left with nothing in the present moment as we are focused on what tomorrow might bring. Remember my friend to do not be blind at life. Life is not tomorrow, but the whole picture of yesterday, today, and tomorrow. And as you can’t change the past, neither foresee the future, all you’ve got is now. Appreciate what it is, because you have so much to be grateful for! It’s all about which way you look. Love you 🥰 #neula #neulathedog #neulasadvice #dog #pets #doglover #goals #positivethinking #dogs #perros #perrosdeespaña #hund #hond #doggy #dogstagram #inspirationalquotes #cane #barcelona #instadog #petsagram #ilovemydog #dogsofig #love #dogs_of_instagram

We want you and your best friend to share your unique connection with us!

We invite you to meet Neula, a brand that cares for you and your best friend from the inside out.
Call upon your best feelings and let shine all the beauty that lives within you along with your best friend!

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